Films that changed the way I shopped
When I started work as a personal stylist, I admit that concern for the environment was nowhere on my agenda. Absolutely nowhere.
I honestly put no thought as to how my clothes were made, the conditions in which they were made, the materials they were made from or what happened to them when I was finished with them. It was off my radar in a big way.
But over the years I’ve been on a journey and the things I’ve learnt along the way have meant big changes not only in terms of how I shop personally, but also how I run my whole business.
Part of that journey (and it’s an ongoing one) is to share that knowledge with you. I strongly feel that the more I share, the more informed we all become and therefore the better choices we can make.
So in I’m going to share films and short videos that have fundamentally changed the way I work with clothes. I wish I could say these films were fun, but they’re not. They are all heavy, hard hitting and leave you feeling pretty crap. But it’s a place I had to go to in order to unearth the truth about the fashion industry - the industry in which I work.
1/ First up is actually the most recent production on the list. It’s a 90 minute film called RiverBlue where conservationist, Mark Angelo, travels the world to show us what the fashion industry is doing to our waterways AND the people who rely on them for drinking water.
The film highlights the damage caused by harsh chemical manufacturing processes and the irresponsible disposal of toxic chemical waste has had on the rivers.
It’s honestly horrific and it brought me to tears numerous times. I had no idea that 70% of China’s lakes are now highly contaminated, liver cancer rates are through the roof and that chromium has now officially entered their food chain. All because toxic waste is being dumped in the waterways.
One of the biggest polluters is the humble pair of jeans. In Xintang, 300 million pairs a year are produced - that’s a 1/3rd of the worlds supply. They use dyes which contain mercury, cadmium and lead. Workers are coming into contact with them with no regard for their own health and the waste products are dumped directly into watercourses. Acids are also being used to create lighter patches and designer ‘whiskers’.
We have to put pressure on companies to clean up their act. That’s why I’m such a huge fan of Polly Higgins because if her concept of Ecocide was implemented, the CEOs of these factories would be going straight to jail for the damage they’re causing.
And if you feel it’s already too late, it’s NOT.
Did you know that just 40 years ago there was no sign of life in the Thames? The water was so polluted nothing could survive but major measures were put in place, processes were cleaned up and now 125 species of fish can be found there. So this destruction can be reversed, but not until big businesses change the way they work and YOU can put pressure on them to do something about it.
2/ Next up in my list of influential films is just a 3 minute watch by Jay Shetty, so I urge you to sit through it if you can.
Here you get a snapshot of what it’s like to be a garment worker.
This is exactly why I’m a big supporter of Labour Behind the Label and the reason ALL funds raised from the swaps events I hold go directly towards the work they do.
What this video doesn’t show is what happens when the workers complain about the long hours, or unsafe premises, or working with toxic materials. They are often beaten, and far too many of them are even beaten to death for speaking out.
It is completely unacceptable and we have to put pressure on companies to ensure these practices are a thing of the past.
The woman speaking in this short clip is actually a success story. She escaped the sweatshops and set up www.locwom.org to improve the lives of women and children ❤️ but much more still has to be done to end modern day slavery.
3/ Next up in the list of things that influenced me is a Ted talk that I connected with in a BIG way. I can’t tell you exactly how many times I’ve watched this talk, but it’s a lot!
It’s a 16 minute video by Christina Dean called ‘You are what you wear’
Although she makes reference to the nasty side of fashion, this talk is upbeat and really made me believe I could do something positive about it.
She’s gone on to be one of my heroines and by setting up sustainable businesses such as www.redress.com and www.thercollective.com she’s really walking her talk.
She was one of the reasons I bought only second hand clothes for a year. She was one of the reasons I go and talk passionately to organisations about how we can all have a more sustainable wardrobe and she is one of the reasons I changed what I offer through my business services.
4/ Moving on to number 4 and it’s another recent one. Hands up if back in October 2018 you watched the BBC documentary called ‘Fashions dirty secrets’?
Stacey Dooley did a brilliant job of highlighting some of the key issues within the fashion industry and bringing the info to the masses.
One of them was the devastation of the Aral Sea where an area of water the size of Ireland has disappeared in the space of 40 years. Mostly due to irrigating cotton crops.
She also tried to speak to fast fashion heavyweights such as ASOS and Primark at a huge sustainability summit in Copenhagen. Unsurprisingly, when she approached them for comment on what they’re doing to limit the problem, absolutely nobody would talk to her.
She did manage to speak to Levi’s who shared how the company is coming up with solutions to reduce water waste. They are currently working on a solution that takes old garments and turns them into a new fibre that feels, looks and behaves like cotton with zero water impact.
So it’s a thumbs up to Levi’s from me!
5/ Lastly, is a 50 minute film called ‘The world according to H&M’ from 2014.
H&M is a brilliant example of why choosing sustainable clothes can be a minefield because all is not necessarily as it seems.
On the face on it, I want to love H&M.
This is because they sell organic cotton ranges, they have in-store recycling points, they promote their Conscious Collection and have signed up to lots of sustainability targets.
This film is now 5 years old, but it seems not everything is as it should though.
Only recently it was alleged that H&M had burnt 12 tonnes of unsold but usable clothes. It was also reported that H&M was burning discarded clothing alongside recycled wood and waste at the Västerås power station, as part of its move to becoming a fossil-free facility by 2020.
They have also failed to meet their sustainability targets. One example is promising that all their garment workers would receive the minimum wage. The trouble is, in countries such as Ethiopia, there is no minimum wage (unless you’re a civil servant) and they have some of the lowest wages in the globe.
And there’s also a segment on tax avoidance but that’s a whole other thing....
It’s news like this that makes their sustainability statements hard to truly believe and you can see the complexities of the wider situation.
H&M were once described to me as the yin and yang of the ethical fashion world and I think that’s an apt way to view them.
I always come down on the side of some positive action is better than no action but for me H&M need to up their game by actually delivering on their promises.
There are also so many more films, books and courses I could refer you too, but I’ll tackle that another day!
It's all kicking off!
Goodness me!
If you had told me this time last year that I would be running shopping tours of the charity shops I wouldn't have believed you. But it's very real and the word is getting out there fast. Even the BBC recently filmed a short piece on it as they were intrigued by the concept! So I just wanted to share some of the feedback from recent shoppers as it's such a good feeling to know that other women are now finding joy in pre-loved clothes.
And here's what some of my most recent shoppers had to say about the whole experience:
So if you fancy seeing what little gems might be out there for you, please have a look at my latest dates and book yourself on before I hang up my shopping shoes for the summer! You can find all the details and book here:
Go on, with summer just around the corner let's bring in some new pieces to help your wardrobe and your style feel refreshed x
Charity Shopping Tours are now live!
When Bristol's Independent District asked whether I'd consider setting up and running shopping tours on the Gloucester Road, I could hardly believe my luck! The answer was always going to be yes as it combines shopping and personal styling with charity shops. All of my favourite things!
The first tour was last week and my intrepid shoppers and I hit the Gloucester Road. We spent two hours scanning a variety of charity shops, carefully selecting different items for each woman to try.
As we went, I passed on some of my top tips for successful charity shopping and after two hours my shoppers could barely carry their bulging shopping bags.
One shopper's haul included a Windsmoor coat, two blazers (one from Reiss and one from LK Bennett), two dresses, one waistcoat, two jumpers, five scarves, two bags, three necklaces and two pairs of shoes. All for less than £100!
The good news is that it was so successful that I've already organised another two tours on Saturday April 21st. If you'd like to find out more or buy a ticket you can click here for the morning tour, or here for the afternoon tour. Tickets cost £25 per person plus a small Eventbrite booking fee. I'd love to see you there and help you find some treasures x
Is a capsule wardrobe the answer to your style dilemmas?
So how hard could it be to create a capsule wardrobe from scratch and then wear it for 30 days? Honestly, I thought it would be a breeze. I thought it would be great fun to style a new look every day, document the pieces and the price of the outfit and share it with my followers. I thought there might be a few small challenges along the way but I had NO IDEA how quickly it would start to affect me (for the worse).
I should state that all I sourced all the pieces from local charity shops as I wanted to show that you can pick up some great finds, meaning style is accessible to everyone. I also wanted to highlight how buying secondhand clothes is kinder to the environment. My views on this remain absolutely the same - and I will continue to be an avid shopper of pre-loved clothes, be it from charity shops, second hand boutiques, swishing events and so on.
So how did the 30 days go? I started out full of enthusiasm. It was new, I was keen to see how well the pieces worked together and I felt positive. The outfits came together nicely and I enjoyed the fact that every morning there was no overwhelm. It felt good.
But from day 10 I started to feel differently. I began to crave my old clothes and I was desperate for more colour. And from that point on, I realised I had made more and more mistakes with the 18 items I had selected. By day 20 I thought finishing the challenge would be impossible. I was just so down and felt so unlike 'me' that it felt counterintuitive to continue. I even had my 6 year old daughter beg me to put my "old clothes' on as she just wanted her mummy back. But I was determined to get to the end so started focusing on how a capsule wardrobe could work.
So having reached day 30 (and boy am I glad it's over!) I have the following 6 tips for you to help you if you ever feel like having a go at a capsule wardrobe yourself:
1 - Your clothes have to fit you well. Some of my items didn't - they were a touch too big or too small meaning ultimately, they were uncomfortable to wear. If they don't fit, you're not going to wear them so don't give them wardrobe space.
2 - If colour is your thing, then you've got to have lots of it in your capsule. I purposely chose a lot of neutrals to give me maximum flexibility and I had one accent colour in orange (not one of my favourite colours but I thought I'd give it a go). Turns out I hate wearing orange and I missed all the jewel tones I love so much. I discovered that stripping me of colour, stripped me of happiness. I know that sounds pretty dramatic, but it's true and the speed at which my mood dropped, actually scared me.
3 - You have to love the items and want to wear them. My issue was I didn't love any of my items, they were just OK. But if your clothes are just OK, that's probably how you're going to feel when you're wearing them. Nothing excited me and I started wearing the items in different ways to try and make them work better for me. If you don't believe me, below is a picture of me wearing a pair of trousers as a scarf!
4 - You have to decide what your capsule wardrobe is for and plan accordingly. Mine was supposed to be for both work and play and I just didn't have enough variety or fun to cover all bases. I also work with a lot of women who want to keep work and weekend clothes very separate. If this resonates with you then I suggest one capsule wardrobe for work and one for home, which leads nicely onto number 5...
5 - You need to have enough clothes in your collection. I had 18 pieces (4 of which were outerwear) and it simply wasn't enough. Although I enjoyed the fact I wasn't overwhelmed with choice, it did feel like I was depriving myself and that's never a good thing! I think you need at least 30 items in a capsule to help you feel you have sufficient variety and to stop the boredom. Trust me when I say I was sick of my items by the end of the challenge!
6 - You can go outside your capsule when you need to. I had a number of evening events to attend during my 30 days and no matter how hard I tried, I just couldn't turn my items into 'party wear'. Once I had given myself to go outside the capsule for special occasions, it felt so much better.
So here we are on day 30 and I cannot tell you how excited I am about delving into my own wardrobe tomorrow to choose something fabulous! Having lived with a capsule for 30 days I can see how one could work and I'm going to take the learnings into my own wardrobe where I will definitely be stripping out and refining. But for now, I'm going to select the outfit for day 31 - one which is full of colour and makes me feel like me again x